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Importance of Personal Branding to Career Development

August 3, 2014 By Graham Riley | 1 Comment

iStock_000007320537_SmallYou have a personal brand and for the purposes of this post let’s call it “You Inc.”!

In many ways, You Inc. is synonymous with your reputation and it refers to the way other people see you as a professional, your level of capability, your subject matter expertise etc. It is a reflection of your ideas, the organizations you work for. If you are a genius? An expert? Trustworthy? What you stand for? What ideas and notions pop up as soon as someone hears your name?

If you would like to develop your career, switch careers or open up new job opportunities in other fields or industries; then decision makers need to be able to find, recognize and care about your name, what you’re working on, what you offer, and what you’re about.

How do key decision makers in other fields or industries find out about You, Inc.? They find out everything they believe they need to know from your marketing materials, your online presence i.e. your LinkedIn profile, Twitter feed, resume, blog posts etc.

How effective are your current marketing materials? For example, the effectiveness of your LinkedIn profile in communicating your value, your level of capability, subject matter expertise etc. is based upon hard data vs. someone’s opinion, even your own!

The “hard data” consists of how many times you are viewed in 90 days, where do you rank in a search, do you appear on the first page when someone goes to look for your talents, the number of connections that you have, your profile strength etc.

Let me see if I can illustrate this point:

Up until November 2nd this individual was of the opinion that they were doing everything on LinkedIn that they were supposed to do and representing themselves well.

The reality was that they had developed a Mercedes-Benz worth of talent, yet they were marketing themselves as a jalopy.

When their profile truly represented their talent then there was a dramatic increase in the number of new opportunities.

So if you would like to develop your career, switch careers and open up new job opportunities in other fields or industries then decision makers need to be able to find, recognize and care about your name, what you’re working on, what you offer, and what you’re about.

Tired of doing what you are currently doing or have been doing over the last few years? Thinking that you would like to switch careers or open up new job opportunities in other fields or industries? Frustrated with the progress you have made to change your situation?

If the answer is “yes” then you may want to consider how you are currently presenting your talents, capabilities and accomplishments. Consider rebranding “You, Inc.”!

I wish You, Inc. every success!

Graham Riley

Follow Graham @GrahamKRiley

CareerToolbox International, LLC

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Comment (1)

  1. Great article and info. Thanks for sharing. This is something I wish I had focused on during my career. I never worried about personal branding as I thought the work I was doing would speak for itself. Unfortunately, it does not always work that way.

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