How can you make a killer first impression online? Scour the web and scrutinize anything that has your name attached to it, keeping these nine tips from Oliver in mind:
1. Be the steward of your own online presence.
Even if you make an intentional effort to clean up your language and become tactful in your comments, you should look beyond your personal activity. It takes a refined sense of social media etiquette and some diligent watch-dogging to ensure your online image is business-worthy. When was the last time you Googled yourself? Your web presence may fan out more broadly than you knew. Pursue each link, and be sure to search images as well.
Don’t let your LinkedIn profile grow stale.
Does your after school fast-food job still show up on your LinkedIn profile even though you’re well into your professional career? If so, your profile update is long overdue. With each step up the career ladder, be sure to refine your profile and lose those inessential entries. Even if your career trajectory stalled lately, keep your profile content as fresh as possible. You may have a new skill set to add after attending a training, or a recent client whose endorsement you can solicit.
3. Don’t let your online photo stray too far from your true self.
Tempting as it may be to remake yourself on social media, resist the urge to go overboard retouching your photo in Photoshop. Of course, you want your LinkedIn headshot to look its business-best, but too much color correction here or too much shadow removal there can leave you looking like a characterless clone.
4. Polish your online profile ’til it shines.
Peruse your social media accounts with a critical eye. Not only do you want to delete any inappropriate photos or off-color language, you want to project a level of maturity and class.
5. Venomous quips can come back to bite you.
So you may have just been jilted in the worst way possible. Even though you want the world to know how your ex is beyond cruel, absolutely do not vent online. Nothing sends up a red flag more than a nasty or whiny post. Attempting to intentionally defame someone online often says more about the defamer than the defamed.
6. Reign in on the cute factor.
Oversharing has become the bane of social media’s domain. Instagram makes sharing pictures easy and instantaneous, but is abused by overuse for the trivial or unimportant. Continuous pictures of your cat can quickly go from cute to annoying. Share sparingly, saving it for those exceptional occurrences.