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Why Successful People Don’t Want to Talk to You

December 30, 2014 By Guest | Write Comment

Written By:  Zachary Lukasiewicz

Lately, I’ve found myself reaching out to a small, but mighty group of entrepreneurs who I look up to because of their momentum, their network, and especially their success. While I don’t always get a response, I have learned a way to separate my message from the masses, and elicit some sort of feedback to my question.

Most People:

“You’re awesome! I’m such a huge fan.  How do you get the motivation to accomplish so much?”

Most of these messages are written in the heat of the moment and (very clearly) have little thought put into them. Look back up and read that again. There are three components to that message, and this person is just going about them the wrong way. Let’s walk through each:

1. The Introduction

If this is someone who you know, and they don’t know you, they probably know that they are awesome.[click to tweet] While you don’t need to say it directly, you should mention something to the effect of “Mr. Maxwell, such an honor to have a chance to connect with you.” Be polite, but not overwhelming. Here is an example of an introduction I used to connect with Andy and Mike Dooley:

I’m a member of TUT and the inspiration you spread every day, and I share your messages daily with some fraternity brothers I have stayed close with since graduation. Its amazing how it helps us stay connected.”

2. The Comparison

The introduction is simply meant to set the stage for the conversation letting them know that you appreciate their work and that you just might have valuable conversation for them. The next step is to differentiate yourself from every other “I’m such a huge fan.” What you need to do is find a relevant gem from their writing or content and tie back to it. [click to tweet] Below is my Comparison when reaching out to Lewis Schiff, author and founder of the Inc. Business Owners Council.

I just started reading about the Business Owners Council program, as an acquaintance recently got the position of Executive Director for his city. I kept clicking through websites and eventually came across your letter to business owners. There was one line in there that reflects the purpose of my email.

I look forward to meeting you, learning from you, and sharing what we know with each other.That being said (for the second time) I have two thoughts for you. Do with them what you like.

3. The Ask

This is a much more relaxed component. By this time, they have either stopped reading or are ready for whatever you have to ask. My advice is to be bold, but always have thoughtful questions, and pad your questions with relevant information. [click to tweet] When possible, be friendly and funny, it will get you farther than you think.

1. Let me know the next time you’ll be in the Midwest. Everybody’s gotta eat and I’d love to take you (Larry Lieberman) out to lunch if you can spare the time. 2. Aside from pure experience, what is the best way to make a mark that digital marketing agencies will recognize and appreciate? As I move forward in my career, I want to make sure that I am creating my future, not simply reacting to it. Any thoughts?

So what was the outcome of these emails? 1. Andy Dooley called me on my cell phone. I had to call him back because I was in a meeting [click to tweet] 2. Lewis Schiff offered me the opportunity to serve as the Executive Director of the Inc Business Owners Council in Des Moines [click to tweet] 3. Larry Lieberman – I had just missed him while he was driving a new mustang from Seattle to NY, but we’ll meet later this year [click to tweet]

What about you? Have you had success stories in reaching out to seemingly “untouchables”? Find out how CEOs spend their time here.

Zachary Lukasiewicz

Zachary Lukasiewicz

About the author:  Passionate marketing entrepreneur and content strategist; known for ability to speak directly to specific audiences through creative campaigns, copy direction and brand identity. High EQ and ability to foster meaningful business relationships industry-wide. Connect with me:

See my latest posts here.

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