“I called the recruiter and left a voicemail.” Okay, then what did you do?
Please don’t tell me you waited for them to call you back. When they didn’t call you back, did you conclude that the job must have been a “bad fit” like all the rest?
Let’s face it. Looking for a job is rough. However, you’ve landed jobs in the past, it has happened before. It will just magically happen again, right? If it is meant to be, it will happen. Like magic.
Guess what? If you feel that way, you are kidding yourself. Today’s job market is uber competitive. If you don’t take a proactive and creative approach to following up with more than just a voicemail, you may never get that call back you are seeking. You need a new approach! One that is proven to work. Consider approaching your job search like a true sales pro. After all, when we are looking for a job we are selling ourselves to potential employers, right?
I am talking about hunters: The salesmen and saleswomen who are able to transform when tracking down their lead. The one’s who don’t get discouraged after their prospects don’t call them back right away. If the sales hunter gets a lead here is what they do. Use this same approach to get past gatekeepers and talk to more hiring managers.
1. Gather Intelligence About the Hiring Manager:
Think of yourself and an N.S.A. or C.I.A. agent. Search: Google their name, phone number, email address, spouse (Hey, you never know, maybe you went to school with them or something?), public records, LinkedIn, Twitter, scour and scrape the Internet until you know who they are. Many people still don’t even realize you can gather all this information about them. The more you know, the better results you will have. You may chose not to call them at all, depending on your line of business, based upon your own research. The G.I. phase of “the call” takes time, but it is where you save time and get to the gold nuggets that need to be sifted through the sales funnel.
Call, email, Facebook, Tweet, LinkedIn, show up at their work, call their coworkers. Of course you would not do this selling ads in the phone book, but if you are trying to “get your script” to a movie star or your elevator pitch to the C.E.O. of a billion dollar company. You MUST be exceptional.
This is where you have to throw out the rules and start thinking creatively. Forget all the scripts and internalize the other human being you are trying to sell something to. Get inside their head. Talk their language by figuring out what their problems are with their business and how your specific experience, skills, and expertise will help them solve specific problems. Communicate at the same level, the way they do. Try to put yourself in their shoes. Once your “inside” their head and speaking their language, they won’t be able to forget you.
You have determined the company and position is exactly what you are looking for and you know you are the perfect candidate. Eliminate other suitors (competitors), ask direct questions that require tough answers. Make future plans and amplify how YOU personally are a match for them. This is the last sift before you commit more of your limited resources. You time and life is worth as much as there’s is, never forget that. You’re importance must be “top of mind.” They will feel it too and will know not to waste any more of your time, and will give back the courtesy you have extended.
You are the best of the best and you don’t waste time with people that cannot commit, or have not seen the value you present to them. You have put a lot of time and effort into this relationship and now it is time to ask for a commitment. Just like a sales pro, ask for the business! Close the deal! When it comes to what you offer as a candidate, if you have done it right by demonstrating your expertise and the value you can bring to the company, they will be offering you their hand in marriage…….AKA a new job.
About the Author:
I provide guidance, assistance, and advisement in a variety of areas. I am creative, love sales, challenges, popular trends, and working directly with people. I am interested in the marketing and delivery over the Internet of media, entertainment, stories, educational tools, and with expansion of the global community via the Internet. I am interested in being a part of the infrastructure and force that is making this happen and will improve it in the future. I see a major intersection of content, media, and technology underway with disruptive innovation. Real estate. Film scripts and film critique. Film development, production, post production, and distribution. Publicity campaigns. Print marketing and design. Social media campaigns. Web and social page design. Brand marketing. Pop culture studies. Disruption campaigns. Personality branding. Musical segment fitting and promotion. Purely as a “self taught” hobby I am an award-winning filmmaker. I have directed, filmed, written, edited, and produced several short films spanning several genres.
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