Twitter + LinkedIn = Higher Visibility

As I share content on LinkedIn, I am always surprised by how many people do not have their LinkedIn synced with their Twitter account. This is a very simple yet critical step in ensuring that your post reaches a broad audience. Why is this important?

If you have your Twitter and LinkedIn synced, when someone clicks on the Twitter share button at the bottom of your post, it will automatically populate your Twitter handle in the Tweet.  This will generate a notification on Twitter alerting you that someone has shared your LinkedIn post, providing you the opportunity to engage with that person.  If you don’t have your Twitter and LinkedIn synced, you will miss this update entirely. Someone will have shared your work with their Twitter network, and you will never even know it happened. What’s the old proverb, “if a tree falls in the woods and nobody is around, did it make a sound?”  So, what are you missing out on by not syncing your LinkedIn and Twitter accounts?

1) The opportunity to retweet and favorite their tweet, expanding the reach of your post even further.

2) The opportunity to thank your reader for tweeting out your post, and gain an additional follower on both networks.

3) The ability to post updates on LinkedIn and Twitter simultaneously. Just make sure not to exceed the Twitter 140 character limit.

4) Your Twitter handle will show up as a clickable link in your LinkedIn profile under your contact information. Making it easier for people to find and follow you on Twitter.

To sync your accounts follow these simple steps taken directly from the LinkedIn Help Center:

  1. Move your cursor over your profile photo in the top right of your homepage and select Privacy & Settings.
    • You may be prompted to sign in to your account.
  2. Click the Profile tab on the left.
  3. Click Manage your Twitter settings.
  4. Click Add your Twitter account and enter your Twitter username and password.

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About the Author: John White is the Director of Marketing Content at Social Business Strategies and CareerToolBoxUSA, a proud dad, MBA candidate, and contributor to Dice.com. Please visit my profile to connect with me on LinkedIn and on Twitter @juanblanco76 and @CareerToolboxUS.