Sync Your Twitter and LinkedIn for Maximum Exposure

Twitter + LinkedIn = Higher Visibility

As I share content on LinkedIn, I am always surprised by how many people do not have their LinkedIn synced with their Twitter account. This is a very simple yet critical step in ensuring that your post reaches a broad audience. Why is this important?

If you have your Twitter and LinkedIn synced, when someone clicks on the Twitter share button at the bottom of your post, it will automatically populate your Twitter handle in the Tweet.  This will generate a notification on Twitter alerting you that someone has shared your LinkedIn post, providing you the opportunity to engage with that person.  If you don’t have your Twitter and LinkedIn synced, you will miss this update entirely. Someone will have shared your work with their Twitter network, and you will never even know it happened. What’s the old proverb, “if a tree falls in the woods and nobody is around, did it make a sound?”  So, what are you missing out on by not syncing your LinkedIn and Twitter accounts?

1) The opportunity to retweet and favorite their tweet, expanding the reach of your post even further.

2) The opportunity to thank your reader for tweeting out your post, and gain an additional follower on both networks.

3) The ability to post updates on LinkedIn and Twitter simultaneously. Just make sure not to exceed the Twitter 140 character limit.

4) Your Twitter handle will show up as a clickable link in your LinkedIn profile under your contact information. Making it easier for people to find and follow you on Twitter.

To sync your accounts follow these simple steps taken directly from the LinkedIn Help Center:

  1. Move your cursor over your profile photo in the top right of your homepage and select Privacy & Settings.
    • You may be prompted to sign in to your account.
  2. Click the Profile tab on the left.
  3. Click Manage your Twitter settings.
  4. Click Add your Twitter account and enter your Twitter username and password.

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About the Author: John White is the Director of Marketing Content at Social Business Strategies and CareerToolBoxUSA, a proud dad, MBA candidate, and contributor to Please visit my profile to connect with me on LinkedIn and on Twitter @juanblanco76 and @CareerToolboxUS.


  • by
    Doug Ales – Thomas & Betts
    Posted March 12, 2015 6:31 pm 0Likes

    Thank you John,
    I’m confused where you get the notification. I when people share my content, I can find it via my Twitter feed, but are you saying I should also get a notice through my red flag notification at LinkedIn? If so, I’ve never seen this.
    I have selected:
    [ Remove ]
    Add another Twitter account
    (✓)Display your Twitter account on your LinkedIn profile or Cancel

    • by
      John White
      Posted March 12, 2015 10:49 pm 0Likes

      Hey Doug!
      Thanks for reading and weighing in with a question. Allow me to clarify, the notification comes on Twitter. However, if your accounts aren’t synced there is NO notification at all. For example, if I click on the Twitter share button at the bottom of a LinkedIn post to share a post of someone who DOES NOT have their accounts synced, it will generate a Tweet without the person’s Twitter handle in the Tweet. Thus, when the Tweet goes out the person is NOT notified that someone has Tweeted their article resulting in a lost opportunity. Now, when your account is synced your Twitter handle gets automatically added to all Tweet outs of your LinkedIn posts when someone clicks on the Twitter share button at the bottom of your post. When your Twitter handle is included in the Tweet it generates a notification via Twitter, which enables you the opportunity to engage with that individual. Does this make sense?

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