Whatever your reasons for investing in your LinkedIn profile, it is only going to deliver a return on that investment when you start seeing the results you are planning for—not those you hope for. Here’s how LinkedIn profile writing services can elevate your brand:

Curious as to how effective your profile is? Take a look at the hard data. These are the key metrics you should be looking at:

• What is your profile strength?
• How many connections do you have?
• How many VIEWS do you have on your profile?
• Where do you RANK within your network? Amongst “Professionals like you?”

Note: the “Professionals like you” metric is only available to Premium members; however, there is no need to pay to see that metric if your connections are low, VIEWS less than 200 in any 90-day period and you are not ranking in the top 1% of your connections. It will simply confirm that fact that you are not showing up very much on your audience’s radar.

Unfortunately, there is no silver bullet to getting great results. It’s simply a case of doing little things well consistently over time. Here are the three things you can do:

• What ten words do you want to be remembered for after a job interview or sales call. Are those words in your profile?
• Look at the keywords in the job description or RFP you are going for. Are those words there?
• Update your profile with the keywords and skills you want to be known for.

Tip: Print off your profile and take a highlighting pen to it!

Getting the best results can take a couple of weeks of building and optimizing your profile—rather like building and fine-tuning a car engine.

Generating elevated levels of activity takes another 30 to 60 days in order to see 1,000+ NEW connections and 1,000+ VIEWS per month.

Remember: LinkedIn is just a tool. The fact that you own the tool won’t deliver you the outcomes, rather it’s how you use the tool. So, how do you know how well you are using the tool?  If you are looking for a job, recruiters are calling! If you are selling a product or service, prospects are calling!

Whatever your reason for having a LinkedIn profile, if someone is looking at you, there is a chance that you are being considered for a new job opportunity, being selected as a vendor or approached by a potential new customer.

On the other hand, if you are not being looked at then you are GUARANTEED that you’re not being considered for anything!  Invest the time in now to learning how to optimize your use of this powerful social media tool and get yourself noticed. You will reap the investment that much sooner.

Don’t just redecorate your LinkedIn profile, ELEVATE it! Need help with that? Contact us at CareerToolboxUSA and let professionals provide the LinkedIn profile writing services you need.

Beth Kelzer
Follow Beth at LinkedIn.com/in/marybkelzer
CareerToolboxUSA

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