Written By: Milos Djukic
In order to analyze the virality of LinkedIn blog posts, it is necessary to divide all posts into three separate categories, which can not be directly compared:
A – Posts by LinkendIn Influencers, which are always featured on some of the official LI channels.
B – Posts by LinkendIn Members (non – Influencers), featured on some of the official LI channels.
C – Posts by LinkendIn Members, not featured on some of the official LI channels.
On this occasion, I have made analysis of parameters for virality measurement of posts from the third category: ”Posts by LinkendIn Members, not featured on channels” (C). To do this, I’ve made the analysis of the daily top posts, featured on LinkedIn Pulse on September 2, 2014 at the end of the day. Here’s the results.
Graphical representation is shown below.
Among the top 60 posts by number of views, twenty-four (24) of them are published by LinkendIn Influencers.
Among the top 60 posts by number of views, only five (5) of them are not featured on some official LI channels. At the same time all five authors are non – Influencer.
Overall, their posts occupy the following positions according to the total number of post views: 8, 22, 49, 54 and 59. The diagram indicated the exact number of post views for these five posts, including the number of views for most viral post, independently from the above-mentioned posts classification (A-C).
First of all these are titles of top 5 posts – not featured (by the number of views) by regular LI members (non – Influencers) on September 2, 2014:
- “The 6 Secrets of Self-Control” by Dr. Travis Bradberry (he became LI Influencer) after this success – (at eighth position out of top 60)
- “Unanswered Questions About The Internet of Things #IoT” by Richie Etwaru – (at twenty-second position out of top 60)
- “You Should Be Damn Proud to Be Called a Salesperson!“ by Robert Terson – (at forty-ninth position out of top 60)
- “Why Linkedin Blog Posts are HyperViral“ by Patrick Kitano – (at fifty-fourth position out of top 60)
- “Mr. Nikola Tesla: Best Advice about Infinity and Eternity” by Milos Djukic – (at fifty-ninth position out of top 60)
Results of the analysis of all other relevant parameters, for top 5 posts by regular LI members (non – Influencers) on September 2, 2014, are given in Table below. If you are wondering why only 5 posts and not more, this is because the fifth most viral post is published by author of this analysis on September 2, 2014, and its title is: “Mr. Nikola Tesla: Best Advice about Infinity and Eternity”.
Detailed analysis is up to you, dear readers of this post. I will set out some of my observations:
- Post virality analysis can be conducted only for each of above mentioned three categories (A-C) of posts: by LinkendIn Influencers (A), by LinkendIn Members – featured on LI channel (B) and by LinkendIn Members – not featured on LI channels (C).
- Post virality strongly depends on whether you are LinkendIn Influencer or not.
- Post virality strongly depends on whether the post is featured on some (one or more) official LI channels.
- Total number of followers has a significant impact on the possible increase of post virality.
- The impact of each post can not be determined by standard parameters.
- The quality of each post by LinkendIn Members (not-featured on LI channels) is crucial, in order to increase virality.
All text Copyright © 2014 by Milos Djukic – All Rights Reserved
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Milos Djukic is materials scientist and Assistant Professor at University of Belgrade, Faculty of Mechanical Engineering, Materials Technology Department & Welding and Welded Structures Module. He is also a writer (complexity science, social philosophy, social media and networks impact), science comunnicator (materials science, corrosion science and hydrogen embrittlement) and LinkedIn Publisher. He is also the organizer of the Network of Excellence (NoE) in Hydrogen Embrittlement. Follow him on Twitter (@milosdjukic011) and check out his about.me page and blog (Hydrogen Embrittlement & Materials Scinece) for more info about scientific papers.
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